Adidas Partners with cricketer Rohit Sharma for Sustainable Apparel Collection
German multinational sportswear giant Adidas has partnered with ace Indian cricketer Rohit Sharma to launch a limited Sustainable Apparel Collection – The Rohit Sharma Collection. This is company’s first-ever collaboration of sustainable apparel for the Indian market and comes in continuation with adidas’ & Rohit’s long standing partnership & commitment to end plastic waste.
Rohit has been committed towards this cause in partnership with adidas, as was witnessed during the past two editions of IPL where he used the global stage to showcase specially crafted shoes highlighting the cause and spreading awareness around marine plastic pollution.
In association with Adidas India, he has also pledged to take charge to create a sustainable planet. With Adidas’s support, he had announced that for every run he scored, Adidas picked up ten plastic bottles from the beaches in Mumbai in the last edition of IPL. Rohit has been dedicated to this cause on and off the field.
The Rohit Sharma Collection
The stylish and ‘Sustainable Collection‘ will comprise an array of products ranging from Training T-Shirts, Training Pants, Shorts, Track Suits, Polo T-Shirts, Roundneck T-Shirts, Sweatshirts & Lounge Pants. The collection has been designed by leading experiential designer Aaquib Wani in collaboration with Rohit. The limited edition collection will be available in select stores and on Adidas Website.
Sunil Gupta, Senior Director, Adidas India, shared his thoughts at the launch and said, “Sustainability has been one of the core values for Adidas over the years. We have been on a mission to help end plastic waste, and all of our efforts ladder up to this goal. We believe collaboration, creativity, and eco-innovation are the winning formula for saving our oceans and ending the global plastic crisis.
“As our sustainability ambassador Rohit has always been at the forefront of our quest to end plastic waste; this collection marks a milestone for our partnership. Through this partnership, we aim to spread awareness and inspire millions out there to join us in our effort to end plastic waste.”
“Marine pollution is one of the biggest challenges mankind faces today. Oceans are key to our survival; they are a world like no other and must be protected. My association with Adidas over the years has been a major step toward spreading awareness for the cause, which is why I am proud to collaborate with them for this collection. Ending plastic waste is a priority for us both, and this collection is a result of unparalleled commitment and effort towards saving the oceans.”Rohit Sharma