Celebrate the Art of Pichwai through Tales of Navodha by Bindani

Celebrate the Art of Pichwai through Tales of Navodha by Bindani

Indian couture brand Bindani, has launched a collection inspired by the Pichwai Art form. Their bridal collection ‘Tales of Navodha’ is an inspiration from the age old Pichwai Paintings.  The collection is a combination of modern and traditional art. Inspired by one of the commonly found elements of Pichwai paintings – Lotus, the ensembles represent the meaning of upcoming spring and summer, of happiness, good health and prosperity.

This art form depicts stories of Lord Krishna in various ways. Traditionally represented in the form of paintings on cloth, over the years has turned into various forms of graphics and has now become an inspiration for designs and motifs in the fashion Industry.

Bindani – The Bridal Ensemble’ as the name itself suggests is an ‘Indian Bride’ – which signifies the awe inspiring beauty of every woman. Bindani endeavours to provide a collection that is designed for every occasion and which complements a woman’s personality.

Special attention is paid to selection and sourcing of fabric which is modern and meets the quality standard making bindani the ultimate platform for a graceful look.

Tales of Navodha – by Bindani

Bindani has just launched a collection inspired by the Pichwai Art form. Their bridal collection ‘Tales of Navodha’ is an inspiration from the age old Pichwai Paintings. 

Cocktail Collection by Bindani

The word Pichwai comes from ‘pichh’ meaning back, and ‘wai’, meaning textile hanging. Originally, pichwai paintings were used to decorate the temple of Shrinathji in Nathdwara, hung behind the deity to celebrate different seasons, festivals and events in Lord Krishna’s life. Over time, pichwais also found a place in the homes of art connoisseurs, owing to their visual appeal. Like several other traditional Indian art forms, the art of Pichwai is also dying, and requires recognition and revival.

The art of Pichwai delves into the world of Lord Krishna and Bindani’s Collection prefaces unique outfits that showcase the art beautifully, in all its glory but adapting it to a more classic pallette and making it more appealing to the modern sophistication.