Econiture – Recycle Bell Private Limited
Econiture is a brand launched by Recycle Bell Private Limited. The company under its brand name RE-BELL tries to solve the problem of urban waste management by minimizing the amount of waste that’s being sent to the landfills and increasing the amount of recyclables recovered from the waste.
RE-BELL works on the principal of circular economy where waste in recycled into new products. The ultimate objective of company is to provide recycling solution to every recyclables.
In 2019, Re-Bell launched its own brand "Econiture". Under the brand, we convert post consumer plastic waste into wood like lumbers, which are then used to make furniture and home decor products. These furniture are ecofriendly substitute of wooden and metal furniture as it reduce plastic waste.
Econiture sells furniture and home decors made from recycled plastic. Their collection includes chairs, stools, racks, stands, shelves, pots, benches and tables. Till date, Econiture has converted over 1400 metric tonnes of dry waste towards recycling.
These products are eco-friendly because it lessens deforestation and saves natural resources. Econiture Benches manufacturing process does not use any chemicals or color pigment while manufacturing. The company sells its furniture through ecommerce sites like Amazon and the price range of the product started from Rs 300 to Rs 29,000.