Giant Rock Bee Honey added to Tribes India Collection
8 weeks back by TRIFED under Ministry of Tribal Affairs launched a campaign called “From Our Home to your Home” to source as many effective, natural, and attractive products from diverse indigenous tribes across the country so that these can reach a wide variety of audience. Recently, as part of 8th edition of the campaign, TRIFED has added more than 35 new, attractive, immunity-boosting tribal products on its website and stores spread across the country. The star product of this edition is the Giant Rock Bee Honey.
Giant Rock Bee Honey
Giant Rock Bee Honey is a natural, fresh, organic produce from the Malayali tribes of Tamil Nadu. Malayali is a tribal group from the Eastern Ghats in North Tamil Nadu. With a population of around 3,58,000 people they are the largest Scheduled tribes in that region. The tribals are usually hill farmers and they cultivate different types of millet. Other products sourced from the tribe includes variants of millet rice, tamarind and black pepper.
Among the other products sourced include vibrant and eye-catching micro-beaded jewellery (mainly neckpieces) from the Patelia tribe from Madhya Pradesh. While agriculture is their mainstay, their handiwork is exceptional too as can be gauged from the beautiful, colourful pieces made by the artisans of Jhabua.
Other products include organic varieties of dals and spices locally sourced from the Vasava tribes of Gujarat and an assortment of produce – such as honey, jams and two unique variants of rice from the Kharwar and Oraon tribes of Jharkhand and some interesting wooden products (chakla and belan) and attractive metal jalis from the AdimJanjati tribes and Lohra tribes of Jharkhand.
TRIFED (Tribal Co-operative Marketing Development Federation Of India Limited) was launched in 1987, under the administrative control of Ministry of Tribal Affairs, Govt. of India. Tribes India is a brand under TRIFED that markets the handcrafted products directly procured from the tribals in India through its 73 brick and mortar outlets all over India.
The Tribes India E-Mart platform is an omni-channel facility for tribals to sell their goods to a large national and international audience in an e-marketplace through their own e-shop. TRIFED is in the process of on-boarding approximately 5 lakh tribal producers across the country and sourcing their natural produce and handcrafted goods.
All new products introduced over the past weeks are available in 125 Tribes India outlets, Tribes India mobile vans and on online platforms such as the Tribes India E-marketplace and e-tailers.