Just like green & red dots on products to signify if they are vegetarian or non-vegetarian, the Food Safety and Standards Authority of India (FSSAI) in December 2017, introduced the Jaivik Bharat logo to help customers identify authentic organic food.
जैविक भारत, भारत की खाद्य सुरक्षा एवं मानक प्राधिकरण (FSSAI) द्वारा जारी किया गया एक आधिकारिक लोगो है, जो प्रमाणित जैविक (organic) खाद्य उत्पादों की पहचान कराता है। यह लोगो उपभोक्ताओं को असली जैविक उत्पाद और सामान्य उत्पाद के बीच अंतर करने में मदद करता है, ताकि वे भरोसे के साथ जैविक खाद्य खरीद सकें।
What is Jaivik Bharat ?
Everyday, the Indian market is flooded with new organic food products, which appear to be healthy & different from normal products. The variety of choices and claims made by each of these products, confuse & worry about the authenticity of their claims and genuineness these products.
Considering the scenario, the Food Safety and Standards Authority of India (FSSAI) has introduced the Jaivik Bharat logo to help customers identify authentic organic food. Any product that has the Jaivik Bharat logo would have to meet specific standards of organic farming.
Significance of Jaiviki Bharat Logo
The unified logo is an identity mark to distinguish organic food products from non-organic ones supported with the tagline “Jaivik Bharat” at the bottom, which signifies Organic Food from India. Effectively intertwining all the elements of environment, the logo communicates adherence to the National Organic Standards.
The new green logo bears a circle, leaf and a tick mark. The circle represents global holistic wellness, the leaf represents nature, and the tick mark denotes the product as FSSAI certified.
Which legislation regulates the Organic Food in India?
Food Safety and Standards Authority of India (FSSAI) has the mandate to regulate manufacture, distribute, sell or import “organic foods” as per the provisions laid under Section 22 of the Food Safety Standards Act, 2006. Organic foods are regulated by Food Safety and Standards (Organic Foods) Regulations, 2017 notified under the provisions of the Act.
So does that mean, any product that does not have Jaivik Bharat Logo is not Organic or Fake ?
No,
Organic food which is marketed through direct sales to the end consumer by the small original producer or producer organisation is exempted from the provisions of the certification. Small original producer or producer organisation is the one whose annual turnover is not exceeding Rs 12 Lakhs per annum.
Still have doubts ? Read how to identify organic products in India
Indian Organic Integrity Data Base: Webportal
The FSSAI in collaboration with the Agricultural and Processed Food Products Export Development Authority (APEDA) and Participatory Guarantee System for India (PGS-India) of the Ministry of Agriculture and Farmers Welfare has also built a web-portal to consolidate all the information in form of “Indian Organic Integrity Data Base”, to help consumers verify the authenticity of organic food. Through this portal, consumers can access information about the producer, the certification system and the availability of certified organic products.
Frequently Asked Questions
Jaivik Bharat is the official logo introduced by the Food Safety and Standards Authority of India (FSSAI) in December 2017 to help consumers identify authentic organic food products sold in India. Any product carrying this green logo has met the National Organic Standards set under the FSSAI Organic Foods Regulations, 2017.
You can verify a product’s certification through the Indian Organic Integrity Database web portal, built jointly by FSSAI, APEDA, and PGS-India. The portal lets you look up the producer, the certifying body, and confirm whether a specific product is genuinely certified organic.
NPOP (National Programme for Organic Production) is India’s organic certification framework, administered by APEDA, that governs how farms and processors are certified organic for both export and domestic markets. Jaivik Bharat and NPOP work together as part of India’s broader organic certification system, alongside PGS-India for small farmer groups.
Jaivik Bharat is the unified FSSAI consumer-facing logo (2017 onward) meant to simplify organic identification across India. “India Organic” was an earlier certification mark under APEDA’s NPOP, mainly used for export-oriented certification. Jaivik Bharat now serves as the single point of recognition for consumers in the domestic Indian market, while NPOP/India Organic certification remains the underlying standard producers are audited against.
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