Unilever to introduce Recyclable Toothpaste Tubes this year in India

Unilever to introduce Recyclable Toothpaste Tubes this year in India

To reduce plastic waste generation, Unilever, will launch recyclable toothpaste tubes this year in India. Unilever has been able to develop these recyclable toothpaste tubes after four years of research and plans to launch theme later this year in two of Unilever’s biggest oral care markets – first in France, followed by India.

In France, the new tubes will be rolled out across its biggest range, Integral 8, which represents over a third (35%) of Unilever’s toothpaste portfolio in the country.

Traditionally, most toothpaste tubes are made from a combination of plastic and aluminium, which gives the packaging its flexibility but also makes it difficult to recycle. Instead of aluminium, the new tubes will use a material made mostly of High-Density Polyethylene (HDPE), which is one of the most widely recyclable plastics globally.

It will also be the thinnest plastic material available on the toothpaste market at 220-microns, which will reduce the amount of plastic needed for each tube. To encourage wider industry change, Unilever is making the innovation publicly available for other companies to adopt.

“Plastic pollution is undoubtably one of the biggest environmental challenges of our time. We can see its impact on our planet every day, including the billions of toothpaste tubes dumped into landfills every year. That’s why I’m proud of this latest packaging innovation which will see our entire toothpaste portfolio shift to recyclable tubes by 2025. It’s been a long and challenging journey to get to this point, but we hope this transformation will inspire the wider industry to also make the change.”

Samir Singh, Executive Vice President, Global Skin Cleansing and Oral Care

Unilever’s oral care brands partnered with multiple global packaging manufacturers including EPL (formerly Essel Propack), Amcor, Huhtamaki and Dai Nippon Indonesia (DNPI). In addition, formulation and flavour experts at Unilever were essential throughout the testing process to ensure the new tubes continued to protect the quality and taste of the product.

The design has been approved by RecyClass, which sets the recyclability standard for Europe, as well as laboratories in Asia and North America. Meeting these rigorous requirements mean the new tubes can be recycled within standard HDPE recycling streams.

“Recyclable tubes mark a key milestone in our packaging journey and, more significantly, they have the potential to transform the whole oral care industry. Together with our manufacturing partners, we’re making the new design available to any producers interested in adopting the new material, with the ambition to accelerate industry change.”

Babu Cherian, R&D Oral Care Packaging Director at Unilever

To drive further change across the waste management industry, Unilever is working with global recycling organisations to help ensure that the new tubes are collected and recycled. In France, consumers can put the new tubes in their home recycling bin ready to be collected and turned into new products.

Unilever is the parent company of widely used toothpastes Pepsodent and Closeup in India. With 44 brands spanning 14 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India.

Unilever has committed to ensure that 100% of its plastic packaging is designed to be reusable, recyclable or compostable, and its ambition to help collect and process more plastic packaging that it sells.

According to the press release, the company also plans to introduce more PCR (post-consumer recycled) plastic into their recyclable tubes by 2022 in France and other European markets. This will significantly reduce the use of virgin plastic and support the move towards a circular economy.